Archaeological Perspectives on Social Media Marketing: A Study on Gender Difference Identification and Coping Strategies

Abstract

This study aims to deeply explore the role of social media marketing strategies in identifying and responding to gender differences in female consumer culture in the new media era. By reviewing relevant literature and analyzing specific cases, this paper first analyzes the profound impact of new media on consumer culture, with a focus on women's behavior patterns and consumption preferences on social media platforms. Next, it explores the importance of gender identification methods in social media marketing strategies, emphasizing the need to customize marketing strategies for gender differences. Further, this paper examines the balance between gender equality and social media marketing strategies, and suggests strategies for addressing gender sensitivity in content creation. Finally, through a detailed case study, the effectiveness of gender identification and coping strategies on specific social media platforms is evaluated, and future research directions are prospected to promote more in-depth research on gender-related marketing.