The spread and influence of Chinese opera elements on global social media: an empirical study based on archaeological and multidisciplinary approaches

Authors

  • Ran Gao PHD, School of Journalism and Communication, Nankai University, Tianjin, 300071, China
  • Jingyi Shi Master +College of Foreign Languages, Nankai University, Tianjin, 300071, China.
  • Shijing Lin
  • Wenxiang Zhang Professor , School of Media and Law, NingboTech University, Ningbo 315000, China.

Abstract

This study employs archaeological and multidisciplinary approaches to deeply investigate the dissemination and cultural impact of Chinese opera elements on global social media within the context of ancient cultural exchanges in the Mediterranean region. Through computational text analysis and social network analysis, we systematically analyze the evolution of Chinese opera-related content on Twitter over the past decade, revealing a shift from holistic to elemental dissemination. The research finds that opera elements embedded in popular culture practices, such as music and games, constitute the primary content of dissemination, with personal accounts active in popular culture "circles" emerging as key opinion leaders. Integrating a Mediterranean archaeological perspective, the study explores the implications of this dissemination pattern for ancient cultural interactions. It also highlights the independence of various "circles" within the disseminator network and their impact on cultural heritage. Based on these findings, the study proposes optimized strategies for the global dissemination of Chinese opera, providing theoretical support for cultural heritage management and international cultural exchange.

Published

2024-12-24

Issue

Section

Manuscript