An Archaeological Interpretation of the International Communication Strategies of Chinese Urban Publicity Films: A Multidisciplinary Approach

Authors

  • Wenliang Ji Lecturer，Institute of Military Management, National Defense University, PLA,Beijing 100091,China. Lecturer，Institute of Military Management, National Defense University, PLA,Beijing 100091,China.
  • Yixin Chen Assistant research fellow，Institute of Journalism and Communication, Henan Academy of Social Sciences, Zhengzhou 450000, Henan, China.
  • Jun L in undergraduate，International College of Media Education, Communication University of China, Beijing 100024, China.
  • Ming Jin Lecturer，Institute of Humanities and Law,Yanshan University of China,Qinhuangdao 066004,Hebei ,China.
  • Jinzhi Liao Lecturer，Institute of Military Management, National Defense University, PLA,Beijing 100091,China.

Keywords:

city publicity film; International communication strategy; Cross-cultural narrative strategy

Abstract

This study employs a multidisciplinary approach, integrating narratology and international communication theories with archaeological methodologies, to analyze the international communication strategies of Chinese urban publicity films. It proposes strategic development directions for these films in terms of content, channels, and audience engagement. By broadening the horizons of related research fields, this study summarizes feasible strategies for urban publicity films in theme selection, content curation, and narrative techniques, providing theoretical support and practical guidance for enhancing the international communication effectiveness of Chinese cities and the national image.

Published

2024-12-24

Issue

Section

Manuscript