Multidisciplinary Archaeological Analysis of the Visual Design of Digital Information of Overseas Chinese Yinxin

Abstract

This study explores the archaeological and philosophical implications of the visual design of digital information of Overseas Chinese Yinxin from the dual perspectives of group thinking and psychological perception. Using the Overseas Chinese silver letters collected in the Guangdong Provincial Museum as the research object, the study employs a combination of content analysis and fuzzy set qualitative comparative analysis to deeply analyze the multiple parallel factors and complex causal mechanisms affecting design emotional resonance. From the perspective of group thinking, eight key conditions are identified: morphological usability, sensory usability, cognitive usability, narrative expression, symbolic expression, intertextuality expression, contextual co-creation, and emotional empathy. These conditions constitute a diverse group perspective, reflecting the importance of collective consciousness in digital information visualization design. From the perspective of psychological perception, the study identifies three design types: "intertextuality plus usable empathy," "usable expression-oriented," and "intertextuality plus empathy." This reflects the role of individual subjective experience and social construction in the design process, highlighting the influence of personal interpretation in information dissemination. Overall, the visual design of digital information of Overseas Chinese Yinxin contains rich archaeological and philosophical connotations. It not only reflects the importance of group consciousness and collective memory but also demonstrates the role of individual subjective feelings and social construction in cultural inheritance. This provides a new perspective for exploring the theoretical basis of cultural heritage protection and dissemination in the digital age.