Archaeological Perspectives on the Integration of Wuzhen Bamboo Weaving Intangible Cultural Heritage with Rural Tourism for Common Prosperity

Authors

  • Yinxiao ZHU School of Design and Fashion, Zhejiang University of Science and Technology, Hangzhou, China
  • Linxin ZHENG School of Design and Fashion, Zhejiang University of Science and Technology, Hangzhou, China
  • Yizhou LU School of Design and Fashion, Zhejiang University of Science and Technology, Hangzhou, China
  • Lihuai QIAN Jiaxing Zhuyun Yipin Cultural and Creative Co.,Ltd., Jiaxing, China

Keywords:

Common prosperity; Wuzhen bamboo weaving intangible cultural heritage; Integration; Rural; Tourism industry

Abstract

This paper adopts an archaeological perspective to explore the integration strategies of Wuzhen bamboo weaving intangible cultural heritage into rural tourism, aiming to promote rural industry development under the backdrop of common prosperity. By analyzing the archaeological context of Wuzhen bamboo weaving intangible cultural heritage and its current integration with rural tourism, the study proposes specific strategies in four aspects: deepening cultural excavation and inheritance, innovating tourism product development and promotion, enhancing the integration of bamboo weaving heritage with rural tourism, and fostering sustainable development. This research not only enriches the application of archaeology in cultural heritage protection but also provides new insights for the diversified development of rural tourism.

Published

2025-03-13

Issue

Section

Manuscript