Content Production and Implementation Strategies for the International Dissemination of Dunhuang Culture: A Multidisciplinary Archaeological Perspective

Abstract

Dunhuang culture, as a shining gem of Chinese civilization, embodies a rich historical heritage and gains new vitality in the era of scientific innovation. From a multidisciplinary archaeological perspective, this paper explores the content production and implementation strategies for the international dissemination of Dunhuang culture. It first elucidates the historical value and contemporary significance of Dunhuang culture, analyzes emerging trends in cultural transmission within the converged media environment, and identifies the opportunities and challenges encountered in the global propagation of Dunhuang culture. Subsequently, the paper proposes strategies to optimize the supply of dissemination content, focusing on the stages of content selection, production, distribution, and feedback. It emphasizes the construction of the "Digital Dunhuang" propagation model, the development of creative Dunhuang cultural products, multi-stakeholder collaboration, and tailored strategies for different target countries, aiming to innovate dissemination modes and strategies. This paper endeavors to provide theoretical insights and practical pathways for the international outreach of Dunhuang culture and, more broadly, Chinese culture, ultimately enhancing the global influence and resonance of Chinese cultural heritage.