A multidisciplinary study from the perspective of archaeology: A case study of Chinese tourism English translation

Abstract

This paper examines the dynamics of intercultural communication within linguistic landscapes of tourist English translation through a multidisciplinary archaeological lens, focusing on major tourist destinations in China, including Beijing, Shanghai, Guangzhou, and historical sites such as the Great Wall and the Terracotta Army. Over a six-month period, data were collected from tourist brochures, signage, online reviews, and interviews with tourists and local guides. Employing a mixed-methods approach, the research integrates quantitative analyses—such as frequency, error, and correlation analyses—with qualitative methods, including content, interview, and sentiment analyses. Statistical models, including regression, ANOVA, and chi-square tests, were utilized to explore the relationships between various variables. The findings reveal that directional signs and informational boards are the predominant types of linguistic landscapes, exhibiting significant error rates in translations, particularly in grammatical and lexical aspects. Correlation analysis indicates a negative association between the type of material and translation quality. Qualitative insights emphasize the importance of cultural references and historical context, while interviews highlight the need for improvements in terminology and cultural accuracy. Sentiment analysis shows a moderately positive perception of translations. The study concludes that enhancing translation practices is imperative for effective intercultural communication in tourism settings, drawing parallels with archaeological methodologies to underscore the significance of cultural heritage preservation.