A Multi-Perspective Reflection on Branding and Communication Strategies of Cultural Organizations and a Shift in the Mindset of the Times

Abstract

Usually, the word branding is used for commercial goods, but it is also used in the field of culture. In the past few years, China has been able to play a big role in the world in various fields, and as it is predicted, it will become the world's top power soon. Branding, especially in the field of culture and discourse, can play a very important role in China's relationship with international organizations, and on the other hand, it can help China's progress and cultural influence at the international level by changing people's mentality. This research tries to examine the role of branding in China's relationship with international organizations and the impact it has on attitudes. International cultural relations can bring the possibility of understanding and mutual understanding, international cooperation, prevention of violence and conflict, and finally peace, and China will have the ability to play an effective role in this field with cultural-discourse branding.